About us

The dream jewelry... which you can actually wear every day - these are the treasures in silver and gold you will find at our stores. We have almost 20 years of experience in jewelry business: DS-Sterling operates since 2007 with shops initially in Golden Sands and Bansko. Nowadays we have 2 shops in Golden Sands only. 

We sell precious metals only, the sterling silver jewelry is rhodium plated. It is the rhodium coating and the quality material that allow us to work with jewelry just a step away from the beach - despite humidity and salty air. 

The most solid proof of quality are our foreign and local clients in summer, who come back to the shop, regardless of which resort they are accommodated in. We offer products with high quality craftsmanship and sturdy mounting of the gemstones, specifically relevant for the animal-shaped jewelry pieces, covered in zirconia. All of our handpicked jewels can be found both on the website and in our physical stores - they are even more enchanting seen live, on-premise. 

After all about quality, we know that in order to be truly Yours, the piece of jewelry has to bring emotion: joy of the charming detal, to evoke memories, to denote a promise or hold another symbol. This is the kind of jewelry we have chosen to select for our stores - created to capture a piece of your story, crafted with artistry and expertise which will allow you to wear them every day. 

Style is not about following fashion trends. Style is the art of self-expression in all its forms - at DS-Sterling stores you will find jewelry which will carry meaning for you, beyond here and now. 

Discover our silver and gold collections to find your precious jewel. We will be happy to welcome you at our stores!